OLIVARI OLIVE OIL
“ONE YEAR OF LITTLE”
Olivari is a Portuguese olive oil brand that's new to the US. The difference between them and all the other grocery store olive oil brands in the US is their attention to detail in every step of their manufacturing process. When they harvest their olives, they make sure the olives never touch the ground so they don't get bruised. Their mill looks like a modern art museum and it recycles 80% of the water it uses. Thousands of tiny decisions and details go into the crafting of a bottle of Olivari Olive Oil. So we decided to spend a year celebrating the little things because for Olivari, the little things are everything.
This is the story of that year.
ONE YEAR OF LITTLE OVERVIEW
LITTLE HOLIDAYS
Brands have such a ubiquitous market presence around the bigger, well-known holidays, we decided to embrace the lesser-known observances.
LITTLE DOCUMENTARY SERIES: THE DETAILERS
Several short documentary films celebrating those who obsess over every detail of their craft.
LITTLE SONGS
We recruited the band The Bowerbirds to record a short piece every month from their tiny studio in North Carolina.
LITTLE STATES
We celebrated the little states by making their official birds and flowers out of paper.
LITTLE GARDENS
We created little gardens together with Twig Terrariums to beautify little nooks and crannies of big cities.
Made With
Steve Couture, Tyler Sharkey, Nik Daum, Zane Cooper, Tor Kologlu & Mat Bunnell