GAP
“STYLD.by”

GAP asked us to create the first online catalog in their company history. We gave them Styld.by.

Styld.by was social by design, with every image designed to be bookmarked, collected and shared through platform partners such as Pinterest and Facebook. Partnering with fashion trendsetters and online media destinations including; FabSugar, Lookbook.nu, MOG, Refinery29, Rue Mag and WhoWhatWear, Styld.by enabled style makers to showcase their individual taste and aesthetic, using key products from Gap’s Spring line.(*) These Styld.by images and posts acted as a 'front cover' to the online catalog, launching the experience within the media partners’ sites.

(*) Note: These days, working with influencers is pretty standard, but back when this launched in 2012, fashion brands were still hesitant to hand over full control of their products to bloggers and the word “influencer” wasn’t very widely known or used.