MINECRAFT
“CORAL CRAFTERS”

When a new software update brought marine life to Minecraft, we launched Coral Crafters to bring the same life back to our real-world oceans. It brings underwater technology, middle-school genius, and the bottomless generosity of the Minecraft community together to help the struggling oceans.

CORAL CRAFTERS COZUMEL

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Our project was even featured in Mexican Tourism Board’s Cozumel booklet as a must-see coral formation.

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coral crafters program overview

Made With

Andy Holdeman, Alex Spahr, Christina Chin & Neil Bruce

DIRECTED BY

Mike Jacobs / Strike Anywhere

 

Press & AWARDS

Adweek Ad of the Day / Creativity Editor’s Pick / Contagious Campaign of the Week / Muse by Clio 18 Great Ads From 2018 That Weren't Ads at All / Winner at The Webby Awards 2019 for Corporate Social Responsibility Campaign / Shortlisted at D&AD Awards 2019 / Winner of 2 Silver Effies at Effie Awards 2019 / Shortlisted at Cannes Lions 2019 / Grand & Gold winner at 2018 Clio Entertainment Awards

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