MINECRAFT
“CORAL CRAFTERS”

When a new software update brought marine life to Minecraft, we launched Coral Crafters to bring the same life back to our real-world oceans. It brings underwater technology, middle-school genius, and the bottomless generosity of the Minecraft community together to help the struggling oceans.

CORAL CRAFTERS COZUMEL

Our project was even featured in Mexican Tourism Board’s Cozumel booklet as a must-see coral formation.

coral crafters program overview

Made With

Andy Holdeman, Alex Spahr, Christina Chin & Neil Bruce

DIRECTED BY

Mike Jacobs / Strike Anywhere

 

Press & AWARDS

Adweek Ad of the Day / Creativity Editor’s Pick / Contagious Campaign of the Week / Muse by Clio 18 Great Ads From 2018 That Weren't Ads at All / Winner at The Webby Awards 2019 for Corporate Social Responsibility Campaign / Shortlisted at D&AD Awards 2019 / Winner of 2 Silver Effies at Effie Awards 2019 / Shortlisted at Cannes Lions 2019 / Grand & Gold winner at 2018 Clio Entertainment Awards

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